The real estate investor has often been seduced by late-night infomercials which promise great wealth with no effort and little investment. The reality is far different.
Aside from the late night telephone calls from tenants reporting the latest emergency, there is routine maintenance that never ends. Advertising, interviewing tenants, and screening tenants all takes time. And then, of course, there is the record keeping.
Many investors consider record keeping to be an unpleasant and time consuming job. It gets done last, or only minimally, or not at all. But the investor who fails to maintain proper records is certainly leaving money on the table, and may find himself in serious trouble. If he is hauled into court and forced to justify himself, proper records are an essential defense.
Beyond that, when it comes time to sell, getting top dollar will require producing comprehensive records of income, expenses, and maintenance over time. Doing this manually is time consuming and painful, and savvy buyers will quickly beat down the price of the seller who cannot show complete records.
Then, of course, at tax time the owner of investment property is going to miss legitimate deductions, if those expenses have not been properly documented.
In the era of computers, investors are seeking software to handle the record keeping chores for them. But everyone is encountering the same two problems. First, commonly available office or accounting software is difficult to configure and very limited when doing the property management job.
Second, there is a lot of software on the market that purports to be property management software, but much of it is grossly limited in terms of its capabilities, or else it is intended for large management companies and is far too expensive and complicated for the private investor. There is only a handful of products on the market which are reasonably priced, fully capable, and yet adequately simple to set up and use, and the typical real estate investor is not a computer expert and has a very difficult time sorting out which is the best or most appropriate package for her.
The most basic and important fact to keep in mind when choosing a package is that the property management software job is a database job. All of the best and most capable property management software packages are based upon a commercial relational database product. If the developer does not employ a commercial database product as part of the package, then he has to write one. Employing a commercial database raises the price of the package, but also greatly enhances its capability. If the developer writes his own database, then in all cases the resulting package will prove to be very limited because this developer is not taking advantage of the thousands of man-years of work that have gone into the development of commercial database packages. The homebrew database will provide only enough capability to run the application, and no more. This will always result in an inflexible and difficult to expand application.
When choosing a software package for property management, the investor should first establish that the package being considered is built on top of a commercial relational database package. All packages that are built in this way prominently feature the fact in their descriptions, and no package should be considered for purchase unless it satisfies this basic requirement. Be aware that some vendors have some version WITH a commercial database product included, and some versions WITHOUT a commercial database product included. Don't be fooled!
Beyond the need for a commercial database, the feature set of the application becomes critically important.
Software for property management should, at a minimum, track income and expenses by building and unit, of course, but should also track information pertaining to tenants and vendors. An integrated work order capability is a very useful feature for tracking maintenance and for linking maintenance activities to specific expense records.
It is important that the software not only provide a wide number of useful built-in reports, but also gives you the capability to generate your own reports. The software should be expandable to accommodate the changing needs of a growing business.
The software package should facilitate your tenant screening - a very important activity that is often overlooked by the novice investor - and should certainly generate acceptance/rejection letters and leases for applicants that have been screened.
A "nice to have" is credit card processing built into the software. This enables the investor to totally automate the collection of rent for those tenants who will sign up for it (most will, presuming they have a credit card).
The investor who owns commercial properties should pay attention to the commercial property capability of the package under consideration. Does it support base cost/stop loss? Does it support CAM? Percentage of retail sales? Automatic escalators? Percent of CPI (or other index) escalators?
Bank account and check writing support is also desirable for any investor but the very smallest.
Now the investor needs to consider support. This software package will prove to be fairly complex, no matter how well it is written, and the investor needs to consider how he'll proceed if he gets into trouble. Is on site support available if required? Are support contracts available (though typically the small investor won't want to pay for this)? Does the phone get answered when the company is called, or alternatively, does the vendor call back if you leave a message? What are the support policies?
Only after the investor is satisfied that all the relevant requirements are satisfied should the investor look at the cost of the software. Many investors start by looking at the cost, and this is a fundamental error. After all, if you buy it and it does not do your job, then it was not cheap no matter what you paid. Conversely, if it nicely does your job, then it frees your time while improving your performance and therefore it was not too expensive.
The investor who follows this road map will wind up choosing a product that will provide excellent service for years.
Jim Locker holds advanced degrees in physics, has designed and developed computer systems and software for over 30 years, and was a landlord for 20 years running up to a couple of hundred properties. He presently works as an independent computer systems consultant and works for Just So Software, Inc. whose site is here |
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